Friday, August 31, 2012

Law Firm Logo Guidelines

Legal marketing campaigns designed to get more clients work best when based on a professional, consistent appearance for law firm marketing materials.

A law firm logo is an important element that can tie together a firm's website, stationery, brochures, promotional products and more.

Here are a few marketing tips to help you create the right law firm logo for your practice.
  • Attractive logo designs can be based on stylized text, or may include graphic elements. In either case, it is ideal if your logo reflects your legal industry and services.

  • The logo needs to present well in both 4-color and black and white.

  • Logos should be simple, since small details do not convey well across all media.

  • Your logo needs to be versatile, since it will be used across stationery, business cards, websites, pens, caps, and other marketing applications.

  • Wide horizontal logos are attractive, but can be problematic in usage due to space constraints. Fitting a wide logo into a small space frequently makes it difficult to read.

  • The font style used in the logo should be easy to read.

  • Get your logo files in both high and low resolution, frequently rendered as a JPG. High resolution is for printed use (i.e., stationery), while low resolution works well on the Internet. You may also want to get your logo file in an EPS format, which is popular with printers since the artwork scales well proportionately.

  • Keep your original logo files in a safe place, since you are likely to use them for years to come.
Guard the use of your logo from inappropriate formatting. If you have a large law firm, it is easy to build up logo variations over time. For example, your logo should always be presented against sufficient white space to deliver the full design impact. If you need multiple formats for your logo, ask your graphic designer to prepare them at the time your logo during the initial design stage.

Legal marketing consultant Margaret Grisdela is available to discuss your business development goals. Contact her at or at 1-866-417-7025.

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