Monday, February 06, 2012

Marketing to Current and Past Clients

Your competitors covet your law firm's clients. It is well worth your time to stay close to both current and past accounts, particularly since they are your best source for new business.

If you have not done so already, start right now to compose a Q1 letter to your client base. The beginning of the New Year is a perfect time to market, particularly because many law firms have a fairly long business development cycle.

Use your holiday list as the basis for a letter advising clients on legal considerations that will affect their business or family in the coming 12 months. Offer a call-to-action, like a free consultation or an educational seminar, to accelerate the business development process.

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