Friday, May 27, 2011

Client Ties Protect Senior Attorneys

Senior statesmen in some law firms are at risk of being viewed as senior citizens, according to an article in the New York Times titled, Easing Out Those Gray-Haired Workers (or Not).

Older partners are feeling the pressure to produce or retire, as law firms continue to struggle with maintaining profitability in a rapidly changing legal industry.

The question of retirement age is not easy to answer in the legal profession, according to reporter Nelson D. Schwartz. "There is no mandatory retirement age for federal judges — one remains on the bench at 103 — and solo practitioners often work into their 70s and 80s. Senior partners at big law firms, on the other hand, frequently feel the heat much sooner."

Billable hours is the best form of protection. Those attorneys who maintain strong client relationships and keep a steady flow of revenue coming into the firm will always be welcome at any age.

As this @RainmakingLady always says, marketing is a process and not an event. Learn early how to keep the pipeline pumped with high quality leads and your partners will be begging you NOT to retire!