Friday, March 04, 2011

How to Get Your Blog Into Overdrive

Today's Bloggers Breakfast at the Broward County Bar Association was attended by about 35 South Florida attorneys who are serious about using Internet marketing techniques to attract qualified prospects.

David Berkowitz, JD, president of web hosting firm Netprofession joined me as we talked about some free and easy ways to accelerate the performance of a blog. Thanks to Josh Collier for this photo:

Attendees learned how to:

- Get a blog ranked in the search engines
- Discover Wordpress “plug-ins”
- Reach out to prospects with timely blog posts
- Analyze a blog’s traffic sources and keywords with Analytics software
- Use social media to publicize a blog posts
- Attract media attention by blogging about news stories

Watch for more information on these topics.

Monday, February 28, 2011

Too Busy to Market? Never!

Can you take a marketing break when the good times roll? Only if you are prepared to fall back into the abyss of waiting endlessly for the phone to ring.

One of the lawyers I help with business development campaigns reports that she is so busy now in 2011 that she is not sure she could take any more work.

This is certainly a nice problem to have, and as an experienced rainmaker she knows that it is not a good idea to take your eye off the business development pipeline and prospect list. So she continues her legal marketing efforts, although with a greater emphasis now on getting more business from existing clients.

Here are some ideas you can use to keep the legal marketing initiatives working for you without having to break too much of a sweat:
  1. Keep a marketing calendar, and schedule your campaigns 3-6 months in advance
  2. Reach out to clients on a quarterly basis
  3. Post a quick news item to LinkedIn every 1-2 weeks. This is an easy way to stay in front of your network.
  4. Write 2-3 articles per year for publication. You can do this outside of normal office hours, and there are many long term marketing benefits.
  5. Schedule periodic lunches with your referral network members. You need to eat anyway, and it's a break from the routine.

Even a heavy workload can change from one day to the next in the legal industry, as cases settle or client funding runs low.

Marketing is a process and not an event. It can be simple, but should always be structured to maintain a steady forward momentum.

Sunday, February 27, 2011

Legal Industry Growth Factors Show a Down Side

The Washington Post writes of Howrey today, "... just two years after reporting its most profitable year ever, the 55-year-old law firm now stands as a cautionary tale, its towering success all but undone by powerful forces transforming the legal establishment."

The reporter observes: 
The genteel days when a lawyer might begin and end a career at a single firm - and loyalties were forged with camaraderie and partnership - are largely over. Law firms in Washington and beyond have taken a page from their Wall Street counterparts, becoming as much a big business as the clients they represent.

Lawyers are increasingly transient - loyal to their clients, not their firms. When they walk, they take the clients and leave the firm locked into obligations and real estate leases.
Read the full story here.