Publishing an article online is just the first step in a legal marketing campaign focused on the article topic. There are many ways to drive readers to your article, including:
1. Post an excerpt from the article on your blog, with a link to the full article
2. Add your article to your LinkedIn profile
3. Promote the article in an enewsletter
4. Add social media share buttons to your article page, if possible
5. Tweet about the article, including a link
Article marketing can be a very effective way for lawyers and other professionals to attract qualified prospects.
My suggestions are from a LinkedIn discussion, originated by Social Media Marketing Group Leader Michael Cohn.
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