Thursday, December 09, 2010

2011 Legal Marketing Plan Available

Want to expand your law firm client list in 2011? Here is a simple yet structured guide to business development titled Sample 2011 Legal Marketing Plan, now available for download.

December is an ideal time for law firms that are serious about legal marketing to prepare for a strong January launch of business development campaigns. Managing Partners, practice group chairs, solo attorneys and experienced practitioners will find this to be a handy reference guide.

Social media marketing on LinkedIn, blogs, Twitter and Facebook; referral networking; speaking; article placement; Internet marketing; SEO; and more all play an important role in building a successful integrated lawyer marketing program.

The 2011 Legal Marketing Plan, based on the legal marketing book Courting Your Clients by firm marketing consultant Margaret Grisdela, shows attorneys how to translate their attorney marketing plan into a marketing calendar and marketing budget.

Connect with Margaret Grisdela on LinkedIn.

Tuesday, December 07, 2010

Legal Marketing for a DUI & Criminal Practice

Who are good referral sources for a criminal attorney who handles DUI, traffic and related cases? This question arose from a reader of my legal marketing book Courting Your Clients today.

Of course non-competing attorneys and accountants can be good referral sources. Criminal lawyers might also try attorney referral services, perhaps from local bar associations or the courts. Bail bondsmen could also provide referrals.

A leads group like BNI is potentially another good source, since it gives on-going exposure to a wide audience with many contacts.

DUI attorneys might also look for other niche markets. For example, counselors at universities or high schools might be a good referral source. Students who get in trouble with the law are likely to have parents who appreciate the value of maintaining a clean record with the law. 

Here in Florida many DUI attorneys get a list of DUI offenders from the courts or police department that they use for direct mail campaigns.

Did I mention the Internet? Of course, this is an ideal source of lead generation through Internet marketing, SEO, Google AdWords, and social media (blogs, LinkedIn, Twitter, and Facebook).

Other forms of legal marketing for DUI and criminal offenses might include placing ads at race tracks, bowling alleys, sports arenas, or other outlets that emphasize competitive behavior.

As always, adhere to the attorney advertising guidelines for your state in these types of legal marketing campaigns. Remember, never stop marketing!