Wednesday, October 13, 2010

National Law Review Features Attorney Articles

Syndicating social media and attorney business development were the topics of two articles I recently published in the Business of Law section of the National Law Review.

If you are trying to increase your online visibility, NLR offers you another outlet. Below are some FAQs from a recent NLR enewsletter.

What Does NLR Publish?
Secondary legal analysis - alerts, newsletter articles, blog posts, by-lined articles. They don't publish press releases and other promotional items.

Who Reads the NLR?
Most frequent readers are in-house attorneys and mid to upper-level managers from the insurance, compliance, health care, risk management, pharmaceutical, chemical, finance, engineering and human resources fields.

How Many Readers Does the NLR Have?
NLR averages well over 23,000 visits per month with 85% of those visits being new. During the week they average over a 1,000 visitors a day.

Who Owns the NLR?
NLR is a woman owned and operated business.

What Does it Cost?
NLR offers two packages. All the content your firm can upload for a flat annual fee of $1,499. If you prefer that NLR uploads your firm's content, add $500 for a flat annual fee of $1,999.

How Does NLR Reach Legal Consumers?
NLR's content is featured on professional association websites as a legal news resource. Also, the NLR comes up higher in searches due to NLR's SEO friendly design and the high volume of quality content posted every day. NLR promotes in traditional ways too - through direct mail, newsletters and conferences.

Learn more about National Law Review here.

Monday, October 11, 2010

Blogger Options May Attract More Attorney Blogs

If your law firm is thinking of a blog, Google just made it a bit easier. Blogger, the popular free blog software available from Google, has added a number of new features recently. Highlights include:
  • New Blog Template Designer
  • Spam Comment Filtering
  • Built-in Blog Stats
  • Improved Post Editor
  • Static Pages
  • Jump Breaks
  • Background Image Uploads
  • Accurate Post Previews
  • Photo Captions
  • More Default Templates
Setting up the software for a new blog can actually be the easiest part of blogging! The hard part comes when you need to hit the keyboard for your blog copywriting. It helps to create a legal marketing plan for the blog, and an editorial calendar that will give some structure to your blog topic selection.

Learn more blog tips for law firms here.