Friday, August 20, 2010

Salmonella Egg Recall Invites Legal Marketing Campaigns

The nationwide egg recall widened today as a second Iowa egg producer issued a safety alert. Wright County Egg was the first to recall 380 million eggs (up from an original count of 280 million), and is followed today by Hillandale Farms of Iowa.

Marler Clark, a national law firm representing victims of foodborne illness and other serious personal injuries in litigation against restaurants and food companies, issued a press release yesterday claiming to file the first lawsuit in the outbreak of Salmonella Enteritidis (SE) against a restaurant in Kenosha, Wisconsin.

As the competition heats up for cases in event-driven liability matters like this nationwide egg recall, the firms that can field an integrated digital marketing campaign first have an increased likelihood of beating the competition when it comes to building a caseload quickly.

A standalone, customized website is a fundamental early-mover advantage in any digital campaign. Within hours of the BP oil spill, for example, proactive law firms started to launch Google ads and new websites built around keyword-specific URLs. This increased search engine visibility, with its associated ability to attract qualified prospects, is a fundamental, Bar-compliant strength in attracting prospective clients.

Contact the author at 1-866-417-7025 for information on class action or mass tort marketing.

Click here for details of the FDA alert on Salmonella Enteritidis Outbreak in Shell Eggs.

Tuesday, August 17, 2010

Local Elections Give Attorneys Networking Opps

Get out the vote efforts abound as states head into the November elections. Here in South Florida, the polls are open for early voting in advance of the August 24th primary election day.

The Broward County Bar Association has joined with many other local bar associations to help spread the word about candidates and the voting process. Of great interest is the fact that an unprecedented number of sitting judges are being challenged.

Without having to take sides one way or another, lawyers have a natural opportunity to remind friends, clients, and associates about the importance of participating in the election process. This is yet one more legal marketing technique to stay in touch with your network.