Friday, July 16, 2010

JD Supra Partners with LinkedIn

Authors on the legal self-publishing site JD Supra can now easily make their documents available on LinkedIn. Both sites will synchronize automatically when  a new document is uploaded to JD Supra.

View this Rainmaking Lady's profiles on JD Supra and LinkedIn. It took just a minute to use this new feature. A similar capability to post JD Supra documents is available for Facebook. Lawyers will want to look at this option as another way to extend their legal marketing campaign.

Thursday, July 15, 2010

Enhance Google AdWords Campaigns with Negative Keywords

Law firms can quickly spend even a generous online advertising budget when pay-per-click campaigns are not optimized.

Negative keywords are one important way to improve click-through rates for a search engine marketing campaign. First, let's start with a definition of negative keywords. Quite simply, they are words that you want to filter out of your legal marketing campaign. Here are two ways you can identify and remove negative keywords.

1. Google AdWords provides a "Negative Keywords" link at the bottom of the "Keywords" page when you are in an Ad Group. Click on this link to specify keywords that are not relevant to your account for the particular Ad Group, or for the entire campaign. Examples might include words like "free," "job," "career," or "training." If you are a personal injury law firm, you can filter out searches that include "divorce" or "real estate."

2. Also while you are on the "Keywords" page in an Ad Group, you will see a button that reads "See search terms." Click on this button (select "all") and you will see ACTUAL search terms that generated a click and a cost to you. Google's algorithms can sometimes match the keywords you are bidding on against unexpected search terms, so this gives you practical insight on how to sharpen the focus of your campaign. You are likely to set up more negative keywords once you see these results. (Note: Reports exclude keywords with no clicks.)

Your Google AdWords attorney marketing campaign will benefit from the insight of an an experienced campaign manager. You will be able to increase your click-through rates, improve the quality of your leads, accelerate the conversion process, and maximize your online advertising budget.

This Rainmaking Lady welcomes your questions and comments. Visit our law firm search engine marketing site.

Wednesday, July 14, 2010

FDA Panel Mixed on Avandia Approval

FDA Commissioner Margaret A. Hamburg will make the final decision about future use of diabetes drug Avandia, made by GlaxoSmithKline PLC.

The majority of medical experts on today's FDA panel (20 of the 33 members) voted to keep Avandia on the market, with 12 voting for removal and 1 abstention. Twelve people voted to remove the product from the market, and one person abstained. Several panelists recommended that stronger label or usage restrictions be applied.

Both plaintiff and defense attorneys have been following the hearings. The broader policy question relates to public safety protection when adverse new findings become available regarding a medication that is already in the market.

In anticipation of the vote, Glaxo has been working to settle many of the lawsuits outstanding. See "GSK settles bulk of Avandia suits for $460M" in According to the article, plaintiff attorneys are pleased with the settlement efforts. An earlier blog post commented on Internet-based class action marketing campaigns being used in the effort to attract Avandia users.

Tuesday, July 13, 2010

FTC Seeks Reform of Consumer Debt Lawsuits

Automated litigation software that allows law firms to file thousands of consumer debt cases annually is coming under court and FTC scrutiny, according to an article titled "Automated Debt-Collection Lawsuits Engulf Courts," published in The New York Times on July 12, 2010.

The article cites a Woodbury, N.Y., law firm, that files about 80,000 debt collection lawsuits annually with only 14 staff attorneys.

According to a July 12, 2010 FTC press release, the Commission’s principal recommendations in regard to consumer debt litigation are:

1. States should consider adopting measures to make it more likely that consumers will defend themselves in litigation, decreasing the prevalence of default judgments.

2. States should require collectors to include more information about the alleged debt in their complaints.

3. States should take steps to make it less likely that collectors will sue on debt on which the statute of limitations has run.

4. Federal and state laws should be changed to prevent the freezing of a specified amount in a bank account including funds exempt from garnishment.

The National Association of Consumer Advocates, a nationwide organization of more than 1500 law firm and debt counseling members who represent consumers, has been working to educate consumers on their many rights when facing bankruptcy or mortgage foreclosures.

Monday, July 12, 2010

Legal Community Awaits Avandia Decision

Legal experts watch as the medical community debates potential recall of the diabetes drug Avandia, made by GlaxoSmithKline PLC. Studies have linked the drug to increased risk of heart attack. At issue is the broader matter of drug safety policy after products have already received FDA approval.

Glaxo faces up to 11,000 cases in federal and state courts, according to an article in today's Wall Street Journal titled "FDA Faces Avandia Decision." The firm has settled almost 700 cases in recent weeks.

Many plaintiff law firms continue to offer consumers assistance with Avandia-related complications, based on a quick Google search for Internet marketing campaigns, including Sokolove Law, Ashcraft & Gerel, Steigerwalt & Associates, and Phillips & Associates.

Read more about the Avandia debate on the Wall Street Journal's Health Blog.

Sunday, July 11, 2010

New LinkedIn Features Make Legal Marketing Easier

Attorneys can make social media connections faster with new LinkedIn Group features. News and member-generated discussions are now shown on one page, and the latest comments on a discussion are more prominently displayed along with the photo of the person offering commentary.

Other new LinkedIn Group features include:

1. A "Top Influencers" board makes it easier to see the most active / influential group members.

2. Ability to search all discussions within a group. For a lawyer, you can now easily search for discussions about your area of practice, like divorce, patents, or employment law. This will help you make your time online more effective.

3. Improved navigation makes it easier to find the more active discussions.

Learn more about the new features of LinkedIn Groups by watching a quick video here. Give it a try! Using these capabilities can help bring attention to your law practice.