Thursday, June 24, 2010

Legal Marketing Skills Offer Job Protection

Good news on the legal horizon includes increased hiring plans among half of the law firms questioned in a recent Altman Weil survey, reported in yesterday's Wall Street Journal Law Blog.  Also, billing rates increased 3% last year.

Other aspects of the survey document past hiring practices that translate into a particularly difficult future market for young lawyers and non-equity partners, including:
♦ Nearly 40% of the firms surveyed made fewer partners in 2009 and 50% indicated they “will or might” do so again in 2010;

♦ About 50% of the firms reduced or discontinued hiring first-year associates in 2009 and 38% said they will do the same again; and

♦ About 20% of the firms planned to fire non-equity partners this year, and 37% “will or might” deequitze partners.
Those who stay and those who don't will be determined in part by their ability to bring in new business. Marketing is a process that can be learned. Click here for a free sample attorney marketing plan.

Click here for the Altman Weil 2010 Law Firms in Transition survey results.

Monday, June 21, 2010

Florida's Largest Law Firms

The Daily Business Review has a newly published list of the top 100 Florida law firms. The top five firms are:
  1. Akerman Senterfitt
  2. Greenberg Traurig
  3. Holland + Knight
  4. Carlton Fields
  5. GrayRobinson
Blue skies are finally appearing for these Sunshine State law firms, following a couple of years of stormy weather for law firms throughout Florida. Read the full report here on Florida's top 100 law firms.