Thursday, May 27, 2010

Superlatives Spoil Law Firm SEO Campaigns

"The Best Law Firm for [Practice Area]" caught my eye recently while reviewing some online press releases. The announcement goes on to say that the law firm is an "excellent choice," and even promises a rosy future to new clients.

This well-intended search engine optimization campaign, taking advantage of the many free or low-cost Internet-based press release services, can clearly get the attorney in trouble with their State Bar.

While SEO is important, it still needs to comply with attorney advertising guidelines. SEO marketers should be screened not only on their ability to increase your visibility in the search engines, but on their understanding of the legal market.

Monday, May 24, 2010

Marketing Your Intellectual Property Law Webinar

Internet marketing strategies and other legal marketing campaigns for Intellectual Property lawyers will be the subject of an ExecSense webinar this Friday. I am honored to be the session leader. Details:

"How to Grow Your Intellectual Law Practice in 2010"
Friday, May 28, 2010, 2:00 p.m. EST
Register here

IP participants will learn the most in-demand intellectual property legal services for the upcoming year and how other lawyers are capitalizing on offering these and other services to clients as a way to grow their practice. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to be in-the-know on how other IP lawyers are growing their practice in 2010, how their strategy is different than in years past, and how you can capitalize on these strategies for yourself.

Registration is $250, with a special 2-for-1 offer. Details at