Wednesday, February 17, 2010

Associates on Partner Track Need a Plan B

Big law firms are naming fewer associates to the partner track, according to a Business Week article titled Making Partner Less Likely as Big Law Firms Face Cash Crunch.

The article reports:
Dewey & LeBoeuf LLP in New York announced it was promoting only six attorneys to equity partner in December, down from 20 a year earlier. Mayer Brown LLP in Chicago said it promoted 14 attorneys to partner in November, down from 27, and Orrick, Herrington & Sutcliffe LLP in San Francisco announced seven partner promotions this month, down from 15 a year ago. Revenue at U.S. firms was forecast to drop as much as 10 percent in 2009, according to a survey of 131 firms by Citi Private Bank’s law firm group.
Here are some likely implications:
  • Associates will give more thought to hanging out their own shingle after gaining a few years of experience plus the money to offset law school loans
  • Business development skills will play a crucial role in new partner selection
  • Mid-sized firms will benefit from high level associates seeking better working conditions
  • Aggressive associates may move to in-house counsel positions more readily
Longer term, economic and competitive pressures will continue to push costs down while forcing law firms to increase proficiency in both operations and legal business development.

Tuesday, February 16, 2010

The Florida Bar Requires New Website Disclaimer Page

Attorneys licensed and/or promoting their services in Florida may provide information about the lawyer/firm’s past results and testimonials on their website ONLY IF they comply with new attorney advertising guidelines scheduled to take effect on July 1, 2010.

A new "disclaimer" page must be added to sites that want to provide this information. Click here for sample disclaimer language for Florida law firm websites.

We'll be writing more about these changes in future posts.

Monday, February 15, 2010

Pay for Performance PR Blog Launched by Legal Expert Connections

Legal Expert Connections, a national legal marketing agency, is pleased to announce a new blog,, as a companion to our Pay for Performance PR website.

Watch for practical tips and observations on legal PR and publicity, including:
  • Public relations story ideas
  • How to build your reputation as an expert
  • Author marketing
  • Article marketing and bylined article placement
  • Social media campaigns (Twitter, LinkedIn, Facebook, etc.)
  • and much more
Interested in a pay-for-performance PR program? Contact us at 1-866-417-7025 or via for more details.