Friday, February 05, 2010

Super Lawyers Acquired by Thomson Reuters

Super Lawyers will become part of the "Legal, Business of Law" group, which offers lawyer marketing and client development tools, and includes the FindLaw and Hubbard One businesses. The Super Lawyers business will be led by Vice President and General Manager Barb McGivern.

Read the announcement. Congratulations and best wishes to all!

Thursday, February 04, 2010

Plaintiff Bar Internet Marketing Draws Toyota Case Leads

Law firms are losing no time in filing suits against Toyota. Product liability cases centering on loss of economic value are a primary focus, along with product safety issues associated with unintended acceleration.

An article in the National Law Journal titled "Law Firms Rev Up Against Toyota Over Defect Reports," reports:

"One suit, filed on Friday in U.S. District Court for the Northern District of Florida, seeks $1 billion in damages on behalf of a nationwide class of consumers. Some 15 law firms have been working as a team in that case and they plan to file another three dozen suits within the next week or two in at least 25 states, said Howard, one of the lawyers on the case. Eventually, he said, the suits will be coordinated as multidistrict litigation."

This Rainmaking Lady uncovered several examples of how quick-acting plaintiff firms are using Internet marketing techniques to attract new Toyota cases:

Sokolove Law

Mark & Associates P.C. offers a Toyota-specific "mini site"

Kline & Specter

Tuesday, February 02, 2010

Employment Law Marketing Strategies

Employment law claims rose almost 60% in 2008, from $204,000 to $326,000, according to an article titled "Employment Law Claims on the Rise" by Michael Patrick O'Brien, Esq. Data from a recent national jury verdict research institute report says that the median employment claim settlement amount (for reported settlements) rose to the highest level in the past decade at $90,000.

A quick check of the federal court docket on PACER indicates that 2009 employment law cases (NOS 442) are up 6.4% over 2008 (13,962 versus 13,121). Federal employment law cases - including age, gender, race, religion, or nationality discrimination - are up 4% in January 2010 over the same period in 2009 (985 versus 946 cases).

How can your labor and employment law firm get named as counsel on more of these employment litigation matters? Here are a few ideas to get you started.

Legal Marketing for Plaintiff Employment Cases

Attorneys seeking to represent the plaintiff in discrimination or wage-and-hour cases need to focus on the consumer market, which is very different from marketing to the corporate sector. Plaintiff's attorneys should emphasize Internet marketing (websites, blogs, Google AdWords, social media, and consumer-oriented legal directories), referrals from non-competing personal injury lawyers and other law firms who work with consumers, and possibly television or radio advertising.

Participation in the National Employment Lawyers Association can provide valuable contacts and best practices.

Legal Marketing for Defendant Employment Cases

Employment and labor law firms that want to expand their roster of corporate clients will take a much different approach. Speaking engagements, small seminars, article placement, and community involvement will all play an important role in reaching the management side. The Internet remains important to (and is frequently underappreciated by) the defense lawyer, but will serve more as a reinforcement to the sale rather than a lead generator. Referrals from other attorneys can be valuable here as well.

Employment and labor laws are complex and constantly changing, creating a wealth of topics for defense attorneys who want to establish a reputation as a thought leader in employment law. The fear factor associated with the risk of non-compliance will attract corporate prospects who are receptive to education-based marketing programs from local or national law firms.

Are your 2010 Employment Law Marketing Strategies Ready?

Contact the Rainmaking Lady to discuss your firm's legal marketing goals for business development in the area of employment and labor law.

Monday, February 01, 2010

Secrets of Intellectual Property Marketing

Lawyer rankings are one of many legal marketing techniques that play an important role in attracting new business to a law firm. Today we will focus on a current example for IP attorneys.

Recently the firm Fish & Richardson (FR) was named as a top IP law firm in the prestigious "Who Protects Innovation in America" survey, which identifies law firms that Fortune 100 companies use to protect their intellectual property. Read the release here.

Obviously there is a lot of basic blocking and tackling to build a base of successful business, but what are some of the other promotional campaigns that leading firms use to grow their practice? This Rainmaking Lady thought it would be interesting to take a quick outsider's look at this FR success (from a public domain perspective, of course). Perhaps you can get some ideas for your own business development.

Here are some "best practices" in legal marketing we uncovered that you can apply to your own firm:

1. Publicize your wins. Press releases, when picked up in leading trade publications and web portals, can forcefully tell your story. Read about FR wins.

2. Book speaking engagements. Sharing your expertise with an audience of prospects is ideal for lead generation. Prospects will get to know you, and think of you next time they need legal services. See where FR is speaking.

3. Establish ratings. Look at how FR is able to document their top rankings in the IP field.

4. Get Ink! A combination of FR published articles, Client Alerts, press coverage, and company announcements are all available for online viewing.

5. Consider Social Media. FR happens to be visible on Facebook and LinkedIn.

While every firm is different, these basic marketing steps can be customized to your practice for business development success. Talk to this Rainmaking Lady about personalizing your own legal marketing programs.