Monday, December 27, 2010

How to Make a 2011 Law Firm Marketing Calendar

January 1 is almost here, and your attorney marketing calendar should be in writing, ready to implement. Here are some campaign suggestions from my Courting Your Clients legal marketing book:

1. Social media marketing. Use your blog as a content driver for LinkedIn, Twitter, and Facebook. 1-4 social media posts per week minimum is a good starting point.

2. Speak at conferences and seminars. Two speeches per year minimum is a starting goal.

3. Publish. Plan now to write at least two articles for publication in 2011. Editors are always receptive to a well-written article.

4. Internet marketing. Search for your services on Google (i.e., IP law firm in Los Angeles) and make sure you show up. If all you see are your competitors, you are losing high quality leads!

Here is access to a 2011 legal marketing plan white paper designed to help you expand your law practice. In addition to a recommended campaign schedule, you will find a sample marketing calendar and a guide to preparing your law firm marketing budget.

Or contact this Rainmaking Lady to discuss your marketing needs.

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