Thursday, December 09, 2010

2011 Legal Marketing Plan Available

Want to expand your law firm client list in 2011? Here is a simple yet structured guide to business development titled Sample 2011 Legal Marketing Plan, now available for download.

December is an ideal time for law firms that are serious about legal marketing to prepare for a strong January launch of business development campaigns. Managing Partners, practice group chairs, solo attorneys and experienced practitioners will find this to be a handy reference guide.

Social media marketing on LinkedIn, blogs, Twitter and Facebook; referral networking; speaking; article placement; Internet marketing; SEO; and more all play an important role in building a successful integrated lawyer marketing program.

The 2011 Legal Marketing Plan, based on the legal marketing book Courting Your Clients by firm marketing consultant Margaret Grisdela, shows attorneys how to translate their attorney marketing plan into a marketing calendar and marketing budget.

Connect with Margaret Grisdela on LinkedIn.

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