Tuesday, October 26, 2010

Courting Your Clients Legal Marketing Book Now in 2nd Edition

LinkedIn, Twitter, blog syndication, and other social media marketing campaigns are among the many law firm business development ideas contained in the second edition of “Courting Your Clients: The Essential Guide to Legal Marketing,” now available from Legal Expert Connections.  

"Attorneys today face enormous time pressure to simultaneously provide excellent legal service and attract new business in order to maintain billable hours," said author and law firm marketing consultant Margaret Grisdela. "The book Courting Your Clients outlines a step-by-step methodology that can be easily adapted to any law practice."

Speaking, publishing, referral networking, Internet marketing, and other forms of business development all work together to create a cohesive legal marketing program focused on lead generation. The methodology outlined in Courting Your Clients suggests the number of times each activity should be conducted over the course of a year. Simple yet powerful written plans, including a calendar of scheduled campaigns, make it easier to monitor performance and measure results.

Marketing to current and past clients is an essential element in any effort to enhance law firm revenue and profitability. The book devotes an entire chapter to client retention and growth programs, including up-sell and cross-sell campaigns. Other marketing recommendations include focusing on a niche, clearly defining ideal clients, and attracting qualified prospects through an educational approach to business development.

About the Book

Courting Your Clients: The Essential Guide to Legal Marketing
Second edition
Margaret Grisdela, author
ISBN 978-0-9795674-1-4, 175 pages
Published by Legal Expert Connections, Inc.
$29.95 plus shipping

Order the legal marketing book Courting Your Clients here.

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