Thursday, September 30, 2010

Tips on Blog Copywriting for Lawyers

Where do you get subject ideas for your law firm blog? How long should your blog post be? When does the blog need to be updated?

These are just a few of the many questions that were addressed in a meeting today of the Legal Marketing Association, South Florida City Group.

Jeff Zbar, writer and "Chief Home Officer" was the guest luncheon speaker. His answers to the questions listed above are:
  1. Get blog story ideas from Google Alerts, trade journals, news media, daily events, and even celebrity news
  2. Your blog posts can be short; 300-500 words is recommended
  3. Update your blog frequently. (Daily is great, but 2-3 times per week works also.)
Syndicate your blog using your RSS feed to broaden your reach is another suggestion for law firm bloggers. You can post your blog material to Twitter, LinkedIn, and Facebook quite easily using features on each of these services or through a service like HootSuite.

My personal experience is that a well written blog can attract qualified prospects, reporters, and others interested in your firm's legal services. If you need ideas for your blog, let's talk!

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