Tuesday, September 14, 2010

San Bruno Fire Solicitations Draw CalBar Warning

Citing "potential criminal and unethical  conduct by some attorneys," the Office of the Chief Trial Counsel of The State Bar of California issued a strongly worded attorney solicitation advisory notice on September 10th.

Fire victims, family members, and health care professionals are reminded that unsolicited direct contact with a prospective client by phone or in person is forbidden. Attorneys or their agents who violate this prohibition will very likely be reported to the Bar for disciplinary action.

One legitimate legal marketing approach to fire victims is to draw their attention to a law firm's website through the use of Internet marketing techniques like search engine optimization (SEO) and search engine marketing. The use of event-related keywords, custom webpages, and even subject-specific mini-sites will attract the attention of potential fire victims who are actively seeking information on their legal rights. Information on legal services can then be provided to the potential client on an "on request" rather than an unsolicited basis.

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