Replace Billable Hour Debate with Value Discussion

Cooley, LLP, Wilson Sonsini Goodrich & Rosati LLP, DLA Piper LLP, and Venable LLP have discovered an effective way to shift attention from the billiable hour debate to the delivery of substantive value for clients, in an article titled "Law Firms Offer Discounts, Play Matchmaker," published in the Wall Street Journal on 9/9/10.

An earlier blog column this week referenced the never-ending attention paid to hourly rates, and the WSJ articles gives insight on legal marketing strategies that effectively target client needs, in this case entrepreneurial start-ups.