Setting up your company profile on LinkedIn is a good first step on the path to social media marketing for law firms.
Your company profile page can feature a wide range of information, including location, website, number of employees, practice areas, and recent news. LinkedIn users, like prospects or future employees, will be able to "follow" news about your firm also.
Here are step-by-step instructions from LinkedIn. Please note that you must have a company-owned email domain in order to set up your profile.
Click on "Companies" found under "More" in the top navigation bar of the LinkedIn menu.
Click on the "Add a Company" link found in the upper right area of the page.
Type in your company's official name and your email address at the company on the "Company Name and Email" page. If your email address is already tied to an email domain for an existing Company Profile, you will be prompted to click on the existing Company name to edit the Profile.
If your company email address is not a confirmed email address on your LinkedIn account, a confirmation email will be sent to the company email address. The email text will give you a link to log in to your LinkedIn account. Be sure to log in to LinkedIn with your current primary email address. This will confirm your email address and add the email address to your account.
If your email address is confirmed, you will be taken to the "Create a Company" page that will allow you to enter information about your company.
Click on "Create a Company" once you have completed the required fields.
If you do not have a registered company owned email address to create a Company Profile you may still create a group to promote your business.
This process does not take long, and works well to increase your law firm search engine visibility.
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