Helping law firms and attorneys connect with clients and prospects on LinkedIn, Twitter, Facebook, and blogs is a new legal marketing service available from Legal Expert Connections. The firm is now assisting the Fort Lauderdale-based Broward County Bar Association in developing a social media campaign, beginning with a blog.
“Social networking is now an essential element in any law firm Internet marketing campaign,” said Margaret Grisdela, president of Legal Expert Connections and author of the legal marketing book Courting Your Clients. “Legal marketing campaigns also have special compliance requirements, however, in regard to professional ethics and attorney advertising guidelines.”
These expanded online marketing services help law firms in three primary areas:
1. How to get started on social media. Attorneys are busy with the daily demands of clients, cases, and courts. Law firms receive help in developing an online networking strategy, followed by assistance in setting up individual attorney profiles that incorporate search engine marketing best practices.
2. Techniques to build followers and connections. Lawyers are taught how to quickly build an online community. What to say on social media is also a training topic, along with tips on how to create an editorial calendar for advance planning purposes.
3. Automating social media posts across platforms. A well-written law firm blog can serve as the basic driver of online content. Lawyers learn how to use blog posts to update other social media sites using the RSS feed, thereby streamlining the publication process.
Contact this RainmakingLady at 1-866-417-7025 to discuss your social media marketing needs.
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