Searchers will find links to relevant content much sooner after publication than was possible ever before. This is Google’s competitive response, in part, to Twitter and Facebook.
Here are the implications for law firms and legal marketers:
- Google index now is updated on a real time basis
- Fresh web site content increases in importance
- Sitemaps need to be updated in real-time or at least more frequently
- Upsets the apple cart for SEO algorithms, although meta tags and inbound links remain important
- Social media content enhances integrated web visibility
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1 comment:
Margaret, no doubt about it, if you're trying to "get found" in google, you have to have a content strategy. However, legal professionals must also be mindful that their content builds their reputation in a dignified way. Too many lawyers are are getting addicted to "rankings crack" and sacrificing professionalism for visitors.
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