Lawyers who have not fully embraced social media and Internet marketing are in denial of major trends. News items today include: 1) Amazon is now selling 180 e-books for every 100 hardcover books ; 2) companies are buying so many new computer servers to meet growing Internet demand that it is fueling some level of economic recovery; and 3) Facebook is about to reach 500 million members.
While we know that consumers and businesses increasing turn to the web for research, recommendations, and recreation, this means that legal marketing campaigns need to change as well. Search engine positioning on the first page of Google, through natural SEO or PPC pay-per-click ads, is no longer enough. Law firms require some level of visibility on the leading social media sites like LinkedIn, Twitter and Facebook.
Consumer-oriented law firms, like personal injury attorneys or trust and estates lawyers, are the most likely candidates for sites like Facebook. LinkedIn works well for all attorneys, particularly those with a corporate or governmental practice.
Is your law firm prepared for social media? Read more here about Social Media Law Firm Success Strategies.
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