Tuesday, June 15, 2010

Plaintiff Legal Marketing in Millions at Leading Firms

Sokolove Law LLC has a $12 million annual digital marketing program, according to today's Wall Street Journal. The firm has a 20 person Internet marketing team.

Plaintiff's law firm Parker Waichman Alonso LLP also maintains 20 technology specialists who maintain the firm's 300 websites, according to the same article. The firm now spends $1 million of its $3 million annual marketing budget on online marketing.

Nowhere is this shift to social media and Internet marketing more apparent than with the BP Oil Spill litigation. As covered in earlier blog posts, plaintiff firms are aggressively using blogs, webinars, web sites, and online PR to attract online traffic.

It must be paying off. "The folks who reach us through social media are twice as likely to become clients as those who would reach us through television or print," says Michael Skoler, chief marketing office for http://www.yaztalk.com/, a website of Sokolove Law.

Defense firms, are you listening? Traditionally slow to respond with Internet marketing, now is a good time to put the Internet to use for blogs, online articles, white papers, and more.

This Rainmaking Lady is available to discuss BP oil spill litigation marketing for plaintiff or defense firms.

1 comment:

Les said...

Is publising legal articles on websites like www.americanlegaljournal.com or www.Articlebase.com of any value?