"The Best Law Firm for [Practice Area]" caught my eye recently while reviewing some online press releases. The announcement goes on to say that the law firm is an "excellent choice," and even promises a rosy future to new clients.
This well-intended search engine optimization campaign, taking advantage of the many free or low-cost Internet-based press release services, can clearly get the attorney in trouble with their State Bar.
While SEO is important, it still needs to comply with attorney advertising guidelines. SEO marketers should be screened not only on their ability to increase your visibility in the search engines, but on their understanding of the legal market.
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