Friday, May 07, 2010

Six Legal Marketing Tips for Solos and Small Law Firms

"Effectively Marketing a Solo or Small Law Firm Practice," is a great article by attorneys Deborah Hrbek and Jill Miller published in today's New York Law Journal.

Six marketing techniques to stand out from the competition, according to the authors, include:

1. Identify your target clients and market
2. Create a distinctive brand
3. Network selectively in the right spots
4. Be likeable and authentic
5. Focus on customer service

Not every client is a good client, even in these challenging economic times. The authors write:

Successful firms will turn down (and always provide a suitable referral to) clients who do not meet their fundamental criteria. It may seem counterintuitive, particularly during these challenging economic times, but attorneys who decline work outside of their target market necessarily end up doing more of the work they love.

This Rainmaking Lady agrees entirely with the points made by the authors, and in fact I cover the same topics in my legal marketing book Courting Your Clients: The Essential Guide to Legal Marketing.

Read the full article here.

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