Sunday, May 16, 2010

Internet Marketing Keywords Trounce Editorial Rules

Article titles, once carefully crafted by editors, are now the domain of search engine optimizers.

A story today at The New York Times titled "Taylor Momsen Did Not Write This Headline," reads:

"Headlines in newspapers and magazines were once written with readers in mind, to be clever or catchy or evocative. Now headlines are just there to get the search engines to notice. In that context, “Jon Stewart Slams Glenn Beck” is the beau ideal of great headline writing. And both Twitter and Facebook have become republishers, with readers on the hunt for links with nice, tidy headlines crammed full of hot names to share with their respective audiences."

Law firm marketers, take note!

No comments: