Does your law firm protect consumers against debt collectors in actions involving the Fair Credit Reporting Act (FCRA), the Fair Debt Collection Practices Act (FDCPA), or the Fair Credit Billing Act (FCBA)?
If so, this is a very competitive field in terms of law firm Internet marketing. Here are 10 tips to help you attract more leads online:
1. You must have a website!
2. Consider a “mini-site” on debt collection
3. Maximize your local search engine presence
4. Build quality in-bound links to your site
5. Test AdWords locally if your budget permits
6. Optimize 1+ pages on existing site for debt collection
7. Update your website meta tags
8. Consider a blog (Blogger, Word Press, Justia, LexBlog, etc.)
9. Test social media
10. Get listed in free/low cost legal directories (Avvo, Justia, Cornell, HG.org, etc.)
This is just a start! We have 10 more legal marketing ideas available on request.
Law firm marketing consultant Margaret Grisdela, author of this blog, is making a presentation entitled "Marketing Your Fair Debt Collection Practice," on Friday, March 5, 2010 to the National Consumer Law Center in Jacksonville, FL.
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1 comment:
Thankyou for posting this information. This is a very useful article on how to market a law firm and I appreciate the time and effort that went into posting it.
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