Friday, March 05, 2010

Investing Legal Marketing Money in Online Yellow Page Directories

Should an attorney invest part of their marketing budget in online phone directories? This is a question that came up in speaking with some fair debt collection attorneys this week.

The answer may be "yes," but it will differ for each firm based on their goals, objectives and budget. First, however, I recommend that a solo practitioner or small law firm explore law firm Internet marketing techniques that may be available to them at little to no cost.

Here are some inexpensive legal marketing techniques:

1. Get listed on Google Maps
2. Use Google Analytics on your website to monitor website performance
3. Update the meta tags on your website (especially the title tag) for better online visibility. Learn more at our law firm Internet marketing blog.
4. Optimize one page on your website for each important keyword
5. Test Google AdWords for qualified leads

Back to the question of online phone directories. Some offer free listings, like Super Pages. Once you've covered some of the basics in terms of law firm Internet marketing and listings, then you can and should give further thought to paying for listings beyond the basics.

Want to talk about what makes the most sense for your firm? Contact me via

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