Monday, February 22, 2010

Client Alerts Belong in your Law Firm Marketing Plan

Health care is back in the headlines today with the President's proposed health reform bill, to be followed by Thursday's bipartisan White House healthcare summit.

Consumer and corporate observers alike must be asking themselves, "what does this all mean?"

Health care is just one example. From banking and finance to environmental matters, attorneys are in a perfect position to help clients identify key facts, size up the risks, and plan for the future.

Client alerts, written in a 1-3 page format, work well to reinforce your expertise and reputation in your legal field of practice. Don't limit yourself to traditional paper formats, however. Client alerts work well also as e-newsletters, blog posts, podcasts, webinars, or online video.

Well-written educational based legal marketing campaigns provide valuable information to clients and prospects, giving you a "top of mind" position when they need your services.

Marketing to your current clients is one of the best ways to generate more business quickly. What are you waiting for?

Contact Margaret Grisdela at to discuss your marketing ideas.

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