Sunday, January 24, 2010

Attorney Marketing Plans Ease Job Switch

Lawyers planning to make a lateral move in 2010 realize that an attorney marketing plan can ease the transition to a new law firm.

Lately, we've worked with several attorneys across the country who are in discussions with their current employer about the job outlook. Many lawyers are being told that they need to pick up the pace on business development in order to protect their position within the firm. They are being asked for a marketing plan that outlines the steps they plan to take (fast!) to close the gap to more billable hours.

Faced with this imperative to bring in new accounts, some of these proactive partners and associates alike are saying to themselves "I'll bring in the business, but it won't be for my current employer."

On the other side of the discussion, law firms that have openings for incoming laterals are asking to see an itemized list of accounts (with billing estimates) that the attorney will bring to the new position. If guaranteed revenue is not available, a detailed marketing plan is a "must have" to show how the attorney will cover their costs.

If you are an attorney who suddenly finds it in your best interest to have a business development plan ready for use, watch for some tips in tomorrow's blog post.

In the meantime, here is a link to a free sample attorney marketing plan.

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