Friday, December 04, 2009

Google Tips on AdWords Performance

You can view a very informative video on the AttorneySync site titled Your Law Firm and the Google Ad Auction.

In just 9 minutes you will hear the Google Chief Economist explain key factors behind quality scores (hint: click-thru rates, relevance, and landing page quality), ad rank, and cost per click pricing.

Thanks to LinkedIn member Argyrios (Gyi) Tsakalakis of Apcero, LLC for bringing this to our attention.

Tuesday, December 01, 2009

Attorney Rankings Helpful but Imperfect, Survey Shows

While lawyers, small business owners and consumers use attorney ratings web sites for personal and professional purposes, concerns over the credibility and reliability of these ratings websites exist according to a survey conducted by LexisNexis Martindale Hubbell. A summary of the key finding is online here.