Saturday, October 10, 2009

10 Ideas for Legal Blog Posts

The Attorney Sync legal marketing blog offers these ideas for blog posts:

1. Make a list
2. Share a link
3. Tell a story
4. Share your legal expertise
5. Read other legal blogs

Read all 10 ideas, plus more info on the above, here.

Friday, October 09, 2009

Florida Lawyers Embrace Certification

Adoption law and education law are the two newest board certification areas available to Florida lawyers. The Florida Bar News reports that certification applications increased this year by as much as 27% in some areas.

A lawyer who is a member in good standing of The Florida Bar and who meets the standards prescribed by the Florida Supreme Court may become board certified in one or more of the 22 certification fields. More than 4,100 Florida lawyers are board certified.

Certified attorneys are the only lawyers allowed to identify or advertise themselves as "Florida Bar Board Certified," experts or specialists.

Louis B. “Buck” Vocelle, Jr., Chair of the Board of Legal Specialization and Education, is quoted as saying, "The numbers in the individual areas for marital and family law, appellate practice, immigration and nationality and tax law are most impressive, and aviation law and admiralty and maritime law have good showings.”

Increased lawyer interest in certification is attributed to Florida Board promotion, greater consumer awareness, and competitive forces among lawyers.

Click here for more information on The Florida Bar Lawyer Certification program.

Thursday, October 08, 2009

Social Media Policies in the Office

Twitter and Facebook are increasingly being banned in the workplace, according to two recent surveys covered in an October 8th article titled "Companies Say No to Friending or Tweeting."

In some law firms, like Florida-based Gunster Yoakley, lawyers are allowed to use social media tools for business development. Access is not allowed, however, for the firm's support personnel.

The article quotes Gaida Zirkelbach, an associate at Gunster who focuses on technology and the Internet, as saying, "I think what's happening is social media is starting to simmer, and the lawyers and the PR teams, the HR teams and marketing teams are realizing there are all these problems."

Read the full story here.

Tuesday, October 06, 2009

Deadline Management can Minimize Malpractice Claims

Calendaring errors are the No. 1 cause of malpractice claims filed against law firms, according to a Texas Bar Journal article written by Judd Kessler of Abacus Data Systems.

The American Bar Association estimates that nearly 20 percent of all malpractice claims involve missed deadlines or administrative errors, according to the article. Because of this, many insurance carriers require firms to invest in electronic calendaring and docket control software systems and will not write premiums for companies who do not have these in place.

Customer satisfaction is an important law firm marketing consideration, and calendar management is a deceptively simple way to reduce malpractice claims.

Monday, October 05, 2009 Attracts Attention, an online service that matches consumers with attorneys, has signed up 250 law firm clients according to an article in today's Sun-Sentinel. The site, designed to attract consumers who have a potential legal claim, attracts 25,000 visitors a month.

The firm describes itself as an online network rather than a legal directory or a referral service. Whatever it is, it is making some attorneys uncomfortable with the concept.

High traffic areas on the site include personal injury, loan modification, foreclosures and employment. In addition to Florida, the firm advertises in Texas, California, New York and Pennsylvania. 2010 revenues are projected at $10 million, according to President Vincent Celentano.

Read the firm's FAQ page for attorneys.