Rainmakers Share Biz Dev Tools

Chicago zoning attorney Donna Pugh of Foley & Lardner uses client cruises, enhanced biography listings, and the more traditional techniques of speaking and writing to develop new business relationships, according to a September 24th article in the Wisconsin Law Journal written by Karl Robe. She even delves into purchasing Google AdWords and online directory space.

Pugh is quoted as saying, “I’m targeting general counsels’ younger staff members who use online searches to compile the initial list of attorneys specializing in land use and zoning issues in Chicago."

Other marketing techniques mentioned in the article include commissioning an industry trend study with a qualified research group, and scheduling pre-determined points of contact with clients and prospects throughout the year.

Read the full story here.

Scribd Draws Lawyer Attention ... from Court

Copyright infringement is at the heart of a lawsuit filed against social publishing site Scribd recently, as reported on September 19th by CNET News.

"Scribd managers have "built a technology that's broken barriers to copyright infringement on a global scale and in the process have also built one of the largest readerships in the world," the attorneys representing the class wrote in the complaint."

Scribd reportedly has built a following of tens of millions of readers every month, and has published 10 million documents, according to the site.

Read the full story on the Scribd lawsuit here.

Scribd Social Publishing

Scribd is the largest social publishing company in the world, the Website where tens of millions of people each month publish and discover original writings and documents. On Scribd, you can quickly and easily turn nearly any file—including PDF, Word, PowerPoint and Excel—into a Web document and share it with the world. Visit Scribd for more details.