Friday, July 17, 2009

Blogging About The Bench

Legal ears and eyes have been glued to the confirmation hearings of Judge Sonia Sotomayor this week. I listened in also, via NPR on morning and evening drive time.

As a legal marketer, I was impressed with the strategic positioning that Akin Gump has achieved with their "Scotus" blog, short for Supreme Court of the United States Blog (see

Akin Gump appellate attorneys were commenting right alongside Nina Totenberg, NPR Legal Affairs Correspondent, as a partner in the news coverage. The firm is also offering live coverage of the hearings at

This is an excellent example of a blog that offers timely, substantive news coverage for Supreme Court observers. Gaining a national spotlight in this way brings favorable attention from all the key players involved in appellate law.

Technology gives law firms a wide variety of tools available for self-publishing user-generated content, and this week's SCOTUS blog performance demonstrates how well blogs can help a law firm distinguish itself in a highly competitive market.