An annual "Doggy Dash" sponsored by the Society for the Prevention of Cruelty to Animals gave the Sacramento-based tax law firm of Roni Lynn Deutch, A Professional Tax Corporation, and its associated tax preparation franchise, RDTC Inc., a chance to do good and get known.
The marketing expertise demonstrated by Ms. Deutch and her team is an example of building your personal brand as a way to stand apart from the competition. Visit the firm's site at http://www.ronideutch.com/ and you will see that she is known as "The Tax Lady." She is the author of "The Tax Lady's Guide To Beating The IRS And Saving Big Bucks On Your Taxes." Carrying the theme further, her phone number is 1‑888‑TAX‑LADY.
Attorneys looking to do something different to promote their own law firm may get some ideas from The Tax Lady's campaign.
Read the press release here.
Thursday, June 11, 2009
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