Better late than never, but attorneys who are just now discovering how to get a client are fighting an uphill battle. The Wall Street Journal reports today in two related articles that lawyers are gaining a new appreciation for business training and business development techniques.
The best time to look for new business is before you are in desperate need. This Rainmaking Lady believes that you should never stop marketing.
While some attorney are taking classes on business development, and others are hiring marketing coaches, the most successful attorneys continue to diligently work their long-cultivated referral network, get more business from existing or past clients, and stick close to their clearly defined goals.
Read the WSJ Law Blog article.
Wednesday, May 20, 2009
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