Tuesday, March 24, 2009

LawServer.com Launches Legal Site for Consumers

A new legal resource site named LawServer.com was launched today by Steven Daily, former senior attorney for Discover Card and now founder of LawServer Online, Inc. The firm issued a nice optimized press release with lots of links to pages within the new web site.

This ambitious site aims to be a provider of legal information for consumers and small business owners, similar to Nolo or FindLaw. State codes are listed for all 50 states, plus visitors can look for an attorney by practice area and geography.

Like other online legal matching services (Injury Helpline, Legal Fish, Legal Connection, et al), attorneys can promote their practice by having an ad displayed to relevant visitors. The site's revenue model seems to be a combination of these attorney services, Google AdWords, and other services.

The site is nicely designed, easy to navigate, and designed with search engine visibility in mind. It could benefit from some additional horsepower in the bandwidth department, since response tmes were slow during my visit.

It's refreshing to see the launch of a new legal offering in today's challenging market. Best wishes to them!

Monday, March 23, 2009

Cold Calling for Lawyers

Nolo's Legal Marketing Blawg has a recent post entitled "Why Cold-Calling Is a Hot Idea for Marketing Your Law Firm." While not recommended for consumer clients, there are many instances where an outreach effort via a well planned phone call can be helpful in generating more referral opportunities from other attorneys.