You can view a very informative video on the AttorneySync site titled Your Law Firm and the Google Ad Auction.
In just 9 minutes you will hear the Google Chief Economist explain key factors behind quality scores (hint: click-thru rates, relevance, and landing page quality), ad rank, and cost per click pricing.
Thanks to LinkedIn member Argyrios (Gyi) Tsakalakis of Apcero, LLC for bringing this to our attention.
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