Tuesday, November 24, 2009

Attorney Bio Page Search Engine Tips

Optimize your lawyer bio page for search engines with these five simple steps.

1. When describing yourself, include a geographic reference to the city, state or region where you practice.

If you work in a large metropolitan area, include local counties or other jurisdictions. A Chicago area attorney, for example, might want to mention the five "collar" counties (Cook County, DuPage County, Kane County, etc.), while a New York lawyer should specifiy the relevant boroughs.

2. Use highly ranked Google keywords to describe your practice.

You can identify the best keywords by using the free Google AdWords keyword tool.
Here are a few samples of how you should describe yourself in your lawyer bio page:
- Chicago Zoning Attorney (name here)
- Los Angeles Criminal Defense Lawyer (name here)
- Miami Family Lawyer (name here)
- New York Trademark attorney (name here)

3. Anticipate the use of snyonyms. Of course the most common example is lawyer and attorney; use both in your bio. A person in need of a divorce may look for a "divorce lawyer," or a "family law attorney," while a car accident victim might search for a "accident attorney," or an "injury lawyer."

Spending a few minutes to include the right keyword descriptors in your bio can add up to real dollars by attracting additional qualified prospects to your attorney bio page.

4. Describe the audience you serve. You can help prospects determine if you are the right attorney for them - and eliminate useless inquiries - by stating your ideal client base. If your practice focuses on healthcare professionals and hospitals, say so. If high net worth families are your target audience, describe this in your bio page and on your website. Dont' be afraid to limit your practice.

5. List your speeches and articles, and include links where possible. This serves several purposes. While not exactly an endorsement, your participation with respected legal and industry organizations demonstrates your leadership capabilities. Ideally, you can also generate some in-bound links to your bio page to strengthen your Google page rank. Finally, readers will gain an understanding of where you practice geographically and the depth of your expertise by the topics you address.

IN CLOSING, have you updated your attorney bio page recently? Now is a good time. Take a look back at the year to see if you need to add missing events, or future speaking engagements. A current photo is also recommended.

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