Leading SEO experts give high ratings to keyword focused anchor text links from external sources, external link popularity (quantity/quality of external links), keyword use anywhere in the title tag, and the diversity of link sources (links from many unique root domains) in a recent survey of recommended search engine marketing techniques published by www.SEOMoz.org.
Questionable techniques for search engine marketing include various forms of cloaking and hiding text with same/similar colored text/background.
What this means for law firms that want to improve their search engine positioning is:
1. Effective search engine marketing includes both on-site optimization and off-site link building with reputable sources.
2. Quality of incoming sources is frequently evaluated by factors like Google Page Rank. (Do you know what your site's page rank is?)
3. Select your search engine marketing vendors carefully. Knowledge of the legal market is important.
Read the full search engine optimization survey results here.
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