Chicago zoning attorney Donna Pugh of Foley & Lardner uses client cruises, enhanced biography listings, and the more traditional techniques of speaking and writing to develop new business relationships, according to a September 24th article in the Wisconsin Law Journal written by Karl Robe. She even delves into purchasing Google AdWords and online directory space.
Pugh is quoted as saying, “I’m targeting general counsels’ younger staff members who use online searches to compile the initial list of attorneys specializing in land use and zoning issues in Chicago."
Other marketing techniques mentioned in the article include commissioning an industry trend study with a qualified research group, and scheduling pre-determined points of contact with clients and prospects throughout the year.
Read the full story here.
Friday, September 25, 2009
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