Sunday, September 27, 2009

Google Maps adds Place Pages

Local search engine marketing for lawyers just got a boost with "Place Pages" on Google Maps. A Place Page is a web page for every place in the world, organizing all the world's information for that place. There are Place Pages for businesses, points of interest, transit stations, landmarks, and cities all over the world.

Users looking for local law firms (and other businesses) can easily view ratings for your law firm, reviews, related maps, find nearby transit options showing them how to get to you, and take a look at your business with a Street View preview - and it's all on one page.

If you are not already on Google Maps, add your firm here:

From a lawyer's perspective (in addition to enhancing your own firm's listing), you can find a restaurant to take your client to lunch when you are visiting their office. You can also see what other prospects you might find in the building or neighborhood after your client visit, and tap into your social media network to get an introduction.

Local search is an important search engine marketing tool for law firms. Make sure your firm is found when prospects are looking for your legal services. Google is a good place to start.

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