Attorneys now need to be aware of how Twitter and other social media sites can affect their clients. Today's Wall Street Journal article ("For Companies, a Tweet in Time can Avert PR Mess") is a case in point.
Lawyers have been spending time wondering, should I Twitter? If so, how often? What should I Twitter about? Another equally important question is, what does Twitter mean for my clients?
Today's WSJ article points out several ways that progressive companies keep a close pulse on Twitter streams. Fortune 500 firms like Ford Motor, PepsiCo, and Southwest Airlines rely on good word of mouth advertising, so they have started to use software and dedicated employees to monitor consumer feedback about their brand experiences. As soon as they see signs of potential trouble, they begin to respond immediately.
Here are a few basic tools that can help you monitor social media traffic that mentions your firm or a client firm:
1. Twitter Search (http://search.twitter.com/) allows you to find tweets that mention certain words or phrases.
2. LinkedIn offers a "Company Buzz" feature that also allows you to search tweets for certain search terms.
3. Google Alerts are always a good source also to monitor the blogosphere, news, and other Internet posts.
Depending on the type of clients served by your law firm, now might be a good time to speak with clients about how social media affects their business and reputation. You may even find some new services that you can offer!
Monday, August 03, 2009
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