Saturday, August 01, 2009

Get Your Googlejuice

Googlejuice is the “magic elixir” when Google favors your website, according to “What Would Google Do?” author Jeff Jarvis.

Here are eight steps Mr. Jarvis recommends to increase your search engine marketing efforts:

1. Post lots of descriptive data about your firm on the web, and make sure it can be easily found by the search engines.

2. Write for both man and machine using clear language.

3. Keep web pages simple, with minimal use of moving parts.

4. Avoid hiding information in database-driven content management systems that are not readily available to search engine spiders.

5. Give all web pages a static “permalink” to serve both current and long tail searchers.

6. Create separate pages for separate topics. In the legal market, this translates to one page per practice area, attorney, office location, etc.

7. Encourage others to link to your site, and make it easy for them to do so.

8. Brand every page on your site, since you never know the entrance point for traffic coming to your site from the search engines.

I will add two more tips to round this list up to 10 tips for search engine marketing:

9. Know the keywords that searchers use when looking for your services. You can find keywords in your web logs or search tools like the Google AdWords Keyword Tool.

10. Add fresh content to your site once a week if possible. This gives the search engines a reason to return often.

Implement these steps and you will see your website visitor traffic increase gradually over time.

Please offer other suggestions via comments to this post.

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