Legal ears and eyes have been glued to the confirmation hearings of Judge Sonia Sotomayor this week. I listened in also, via NPR on morning and evening drive time.
As a legal marketer, I was impressed with the strategic positioning that Akin Gump has achieved with their "Scotus" blog, short for Supreme Court of the United States Blog (see http://www.scotusblog.com).
Akin Gump appellate attorneys were commenting right alongside Nina Totenberg, NPR Legal Affairs Correspondent, as a partner in the news coverage. The firm is also offering live coverage of the hearings at http://www.scotusblog.com/wp/tag/nomination/.
This is an excellent example of a blog that offers timely, substantive news coverage for Supreme Court observers. Gaining a national spotlight in this way brings favorable attention from all the key players involved in appellate law.
Technology gives law firms a wide variety of tools available for self-publishing user-generated content, and this week's SCOTUS blog performance demonstrates how well blogs can help a law firm distinguish itself in a highly competitive market.
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