Thursday, June 11, 2009

Sacramento Law Firm Volunteerism Gets Visibility

An annual "Doggy Dash" sponsored by the Society for the Prevention of Cruelty to Animals gave the Sacramento-based tax law firm of Roni Lynn Deutch, A Professional Tax Corporation, and its associated tax preparation franchise, RDTC Inc., a chance to do good and get known.

The marketing expertise demonstrated by Ms. Deutch and her team is an example of building your personal brand as a way to stand apart from the competition. Visit the firm's site at http://www.ronideutch.com/ and you will see that she is known as "The Tax Lady." She is the author of "The Tax Lady's Guide To Beating The IRS And Saving Big Bucks On Your Taxes." Carrying the theme further, her phone number is 1‑888‑TAX‑LADY.

Attorneys looking to do something different to promote their own law firm may get some ideas from The Tax Lady's campaign.

Read the press release here.

1 comment:

Edward Dizzys said...

Interesting!

I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Search Engine Optimization.