Wednesday, June 17, 2009

Announcing a New Law Firm (continued)

Yesterday we talked about ways to issue an announcement about a new law firm using direct mail. There are certainly many other steps that can be taken to get the word out, including:
  1. Issue a press release or prepare a company release for distribution to the local media. Target the "People on the Move" columns in the business publications. Also send this release to your city, county, state, and/or national bar association.
  2. Post your new site on legal directories like Martindale, FindLaw, Avvo, Justia, and others.
  3. Get a free listing on Google Maps
  4. Polish up your "elevator pitch" and tell everyone you meet
  5. Send an email announcement using Constant Contact or a similar inexpensive email service
  6. Take advantage of social media, like LinkedIn, Twitter, Facebook, and others
  7. Consider publishing articles about your new practice areas on sites like JDSupra,, or online article distributors
  8. Reach out to your referral network and let them know how to reach you
  9. Join a leads club like BNI, or create your own leads group
  10. Look for speaking opportunities to attract clients

Have fun, and remember: Never stop marketing!

1 comment:

Barbara Fornasiero said...

This is solid, affordable advice for new private practice attorneys, especially those used to big firm marketing budgets.