Tuesday, February 10, 2009

Sponsorships Power Referral Networks

The International Technology Law Association (www.ITechLaw.org) announced yesterday that Greenberg Traurig, LLP renewed its sponsorship of the ITechLaw Global Sponsorship Program.

Despite economic hardships faced internally and within the tech sector, GT demonstrates that it makes sense to maintain a law firm's active marketing and business development profile throughout the business cycle.

This is one example of how a sponsorship can put your law firm in the spotlight with key decision makers. Members who are in a position to retain your firm or refer you in the event of conflicts represent a good investment of business development dollars and time.

ITechLaw is "the world’s premier organization representing lawyers in the technology sector." The organization’s global membership spans six continents and embodies a broad spectrum of expertise.

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