Saturday, November 22, 2008

U.S. Lawyers Seeking International Work

As the U.S. market for legal services contracts, U.S. based law firms and lawyers are expanding overseas offices. Dubai, Abu Dhabi, Hong Kong and Qatar are key targets, according to a New York Times article today entitled, "Lawyers Wanted: Abroad, That Is."

Friday, November 21, 2008

Attorney Referral Networks at Work

This week I had the pleasure of assisting the Collaborative Family Law Institute ( organize a "Lunch 'N Learn" for Miami-area lawyers who do not have a family law practice. The goal was to educate these attorneys about the collaborative approach, so that they might refer clients or other acquaintances to CFLI members.

Attendance was generated by CFLI members who reached out to fellow attorneys via personal invitations. We supplemented this with email and direct mail campaigns. BNY Mellon Bank was generous in hosting the event, and 1 Florida Bar CLE credit was offered.

The result was an informative gathering with about 20 attorneys in attendance. This intimate setting, in a board room overlooking beautiful Biscayne Bay, provided a great opportunity to introduce the participants to an emerging trend in alternative dispute resolution. The busy lawyers in attendance set aside normal scheduling demands to truly focus their attention on the material being presented.

The two-hour session provided an in-depth introduction to the collaborative family law process, led by CFLI founder and Miami family law attorney Rosemarie Roth. This family-friendly alternative to a contested divorce focuses on "preserving rather than destroying" the family relationships, as explained by Coral Gables family law attorney Bob Merlin.

CFLI board member and family law attorney Judy Hodor outlined how Florida courts now focus on "parenting plans" that emphasize the best needs of the children, rather than the old concept of custody.

Psychologist and CFLI board member Lana M. Stern Ph.D. emphasized how the divorcing couple is taught new communications skills to help them create a mutually beneficial framework for family decision making.

Overall, this "Lunch 'N Learn" technique is a very effective way to reach out to prospects on a personalized basis. It's a great investment in building a longer term source for high quality referrals.

Tuesday, November 18, 2008 Upgraded Law Firm Listing Goes Live

We were pleased to assist our client, an international publisher of online legal directory sites, in issuing the following news release today.

Expanded Practice Areas and Increased Search Engine Visibility are Key Features

HOUSTON, TX—Nov. 18—PR NEWSWIRE— (, a leading online attorney and law firm directory, is pleased to announce the launch of the latest upgrade to their legal portal. This new version offers customers over 260 different practice areas to choose from, plus unlimited space for profile and service descriptions.

Since launching their new listing features, has witnessed a 20% jump in traffic. The site is now attracting over 650,000 unique visitors per month who are in search of legal services.

In today’s ever changing economic environment, it is more important than ever to effectively advertise any business, and law firms are no exception. is the perfect marketing solution for today’s firm as their services go far beyond a simple standard listing. Attorneys have the advantage of utilizing’s extensive experience and resources, including free secretarial service to edit premium listings and professionally written SEO practice descriptions. Publishing articles and posting legal events are free of charge to members and an efficient addition to online campaigns.

The advantages of being listed on include outstanding search engine isibility, extensive listing features and affordable listing prices. Only $195/year will list all information about a law firm with up to 10 lawyers and 2 offices. Larger law firms can list all attorneys and offices for prices ranging from $295 to a maximum of $595 annually.

"At we believe that an advertising campaign should be effective as well as affordable," says Anne Lang an executive. "With over 260 different practice areas and unlimited service descriptions supported by the new upgrade, makes it possible to perfectly customize your listing to fit your firm. We bring targeted leads that take both specialty and geography into account, allowing attorneys to reach the maximum number of potential
clients in the most cost effective format possible. It takes only minutes to list your firm, increase your Internet visibility and gain an immediate competitive advantage with upgraded listing features." also offers free basic listings to law firms, making the online directory one of the best value propositions for legal marketing on the Internet today.

About, LLC is a leading publisher of online legal directories, including ( and ( Launched in 1995, provides free basic listings and paid premium listings to over 26,000 law firms and attorneys in more than 200 countries.

Other services on include law firm and attorney marketing guides, a law practice center, legal job postings, a legal events calendar, legal article publication, legal business and law student centers, bar and legal association directory, and litigation support information. annual growth tops 40%, driven by both affordable pricing and high client satisfaction.

Visit and click on the following link to list your firm

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